Search engines formula changes and your business.
Firstly, let me say that all the updates that we have seen in the last few years have been marginal. Yes they have created some pain in the SEO community but none of them touched core 95% of the SEO. Search engines are finetuning the formulas all the time and they are under no obligation to tell anyone what they are doing. After all it is their trade secret – we will never know the reason why a particular result is at the top of the search. But what we do know is that a search engine is trying to emulate our own behaviour and this is where we have an advantage over it. Focusing on marketing copy and satisfying the informational requirements of the target audience will get all the points ticked from the content point of view and spreading the word across forums, article posts, directories and portals will get all the right ticks in the link building. When you build your site with the solid content structure and expansion strategy then there is no reason to worry about how search engine formula changes will affect your ranking, if anything your ranking will be improved – it is all in the “how well you look after your customers” with the information you provide about your business.
